Head of Digital Platforms & AI

Become a Central, Strategic Key Player in DSC’s Digital Transformation

Danske Shoppingcentre (DSC) is building the physical and digital marketplace of the future. In our strategy towards 2029, digitalization, retail media, and AI are core pillars. Our ambition is to increase footfall, strengthen tenant attractiveness, and develop new commercial digital products.

As Head of Digital Platforms & AI, you will play a pivotal role in translating this strategy into concrete platforms, products, and AI capabilities.

You will be responsible for defining and executing roadmaps for DSC’s platforms and AI initiatives: a coherent digital customer platform, a robust technical foundation for retail media, and the establishment of an AI ecosystem (AI Studio / agent platform) that accelerates product innovation and optimization.

About the role

You will define and execute roadmaps for DSC’s digital platforms and AI initiatives, ensuring a coherent and scalable digital platform landscape. This includes building the technical foundation for retail media as well as establishing a robust AI ecosystem (AI Studio, agent platform, RAG/knowledge bases) that accelerates product innovation and optimization. In this context, you will also operationalize AI projects and drive AI adoption across the organization.

You will own the product and technology strategy for Digital Platforms & AI. In addition to driving roadmaps, you will be responsible for this part of the overall architecture and act as a valuable partner within the broader enterprise architecture. You will deliver a scalable retail media platform (advertising/inventory) and ensure the technical foundation for the sales and delivery of digital advertising products. At the same time, you will build the foundation for the loyalty program and the overall tenant experience in close collaboration with Commercial and Marketing.

While you may not be hands-on in executing the individual roadmaps and projects, you hold full accountability for execution and outcomes (in close collaboration with Product Owners). You will maintain a strong pulse on delivery and, most importantly, apply your technical expertise to assess the quality of both solutions and underlying architecture, as well as to challenge suppliers on technical decisions and vendor performance.

Finally—and just as importantly—you will be a strong and inspiring leader for your team. Drawing on your leadership experience, you will motivate and align the team around your direction, support individual development, and foster a strong sense of collaboration and shared purpose. Authentic leadership is key, and you will work within a framework that allows you to be yourself as a leader while continuously developing your leadership capabilities as the digital domain continues to grow at DSC.

Your responsibilities

As Head of Digital Platforms & AI at DSC, your responsibilities will include:

• Leading a highly skilled team of four (two Product Owners, one AI Manager, and one AI Specialist)

• Owning the product and technology strategy for Digital Platforms & AI and driving roadmap execution, architecture, and ways of working

• Continuing the development of the foundation for the loyalty program and the overall tenant experience in close collaboration with the business

• Establishing and driving AI capabilities (AI Studio, agent platforms, RAG/knowledge bases) and operationalizing AI projects and adoption across the organization

• Managing vendors, including the ability to technically challenge suppliers and make decisions regarding core architecture

• Owning the development budget across multiple value areas

• Working closely with the Performance & Retail Media team, as well as retail media sales and marketing, while supporting the broader organization with digital solutions

Your profile

To succeed in the role as Head of Digital Platforms & AI, you are expected to have:

• Experience leading cross-functional teams of varying sizes, including recruitment of key competencies and close collaboration with business stakeholders

• A strong technical background, enabling you to challenge suppliers and make informed decisions on core architecture

• Proven experience building and running product- and platform-oriented organizations with a product-driven way of working

• A commercial mindset, ideally with experience in digital commercial products such as retail media, ad tech, or marketplace platforms

It is considered a strong advantage if you have experience with:

• AI/ML solutions in production (RAG, agent platforms, MLOps, evaluation/observability)

• Platforms such as Dynamicweb, Dynamics 365 / CRM, Emplate, Agillic, or similar CMS and marketing technology stacks

What Danske Shoppingcentre offers

• A central, strategic role in DSC’s digital transformation with direct business impact

• The opportunity to build your own team and set the professional direction for AI and platform architecture

Application

Are you ready to take the next step in your career and play a central role in DSC’s digital transformation? Then submit your application today.

This recruitment process is managed by Capax Recruitment. If you have any questions about the position, please contact Simone Wind Lindegaard at swg@capax.dk.

Applications are accepted only via the specified application link. Applications submitted by email will not be considered.